"Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List"
Any entrepreneur who has had trouble selling a new offer (course, program, mastermind) may think the reason is the size of their list or that they don't know how to market, but the actual problem is they created this solution without input from likely prospects.
Robbie Samuels' book provides step-by-step guidance on how to wake up your network, discover likely prospects and likely referral partners, co-create the offer, and run a pilot.
Scroll down to learn what is in the Big Results Toolkit - resources to help you implement strategies in the book, including a 30-minute training video.
"Great book! Lots of wisdom-filled gold nuggets for building a business that is both emotionally satisfying and financially profitable!” –Bob Burg, co-author of The Go-Giver
The Big Results Toolkit [FREE BONUS RESOURCES]
To help you achieve amazing results, I've created several companion resources for "Small List, Big Results."
Discover Your Ideal Client Masterclass video
The Wake Up Your Network Workbook
The Analyze Problem Language workbook
In-Between Sprints Schedule
Recommended Reading List
Calendar Integration Resources
30-minute Training Video
What are influencers saying about this book?
"Even with more than 25 years as a solopreneur under my belt, Robbie's book showed me how much I have left to learn. His steps are crystal clear with practical implementation. I was taking action before I finished reading!" –Laurie Guest, CSP, CPAE, professional speaker and author of The 10¢ Decision: How Small Change Pays Off Big
"Robbie shares an easy-to-follow plan for reading the needs of your market and testing new offers quickly. This is a skill no entrepreneur should be without. It's the ultimate insurance, allowing you to pivot and innovate whenever the need or opportunity arises. It's also the smartest and fastest way to launch a new business. This book will show you how." –Jason Van Orden, Thought Leader Business Strategist
You built a great offer (online course, coaching program, mastermind, etc.), but you’re having trouble finding clients. You think the problem is that you have a small email list.
The big “P” Problem is you created the offer in a vacuum without input from likely prospects.
The result is you’ve developed a solution that isn’t resonating with the people you want to help.
Let’s try this another way - build the audience before you create the offer.
You’ve already met 80% of the people you need to know to be successful.
This book will show you how to
stop struggling to find an audience for your offers
discover likely prospects from your network who already know, like, and trust you
co-create an irresistible offer
turn that offer into a profitable new revenue stream
Robbie Samuels followed these best practices to reinvent his business in 2020 from shuttered to six figures in eight months.
Fortunately, he knew how to do this because one of his many hats is that he is a business growth strategy coach. He’s worked with dozens of entrepreneurs on finding product/market fit and lead generation, emphasizing engaging with their existing network.
The book shares a repeatable process and includes step-by-step guidance and stories to illustrate key points. To help you implement these strategies, download The Big Results Toolkit bonus content, including the “Wake Up Your Network” workbook. It’s time to take action and discover new possibilities!
“Robbie applies his skills and experience as a networking expert to solve a familiar problem–how to find an audience for a new offer. The result is a book that spells out the steps needed to leverage your network. It’s the perfect gift for any entrepreneur who is struggling to find clients.” –Dorie Clark,author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
“If you’re afraid to ask for help, don’t want to bother people, and don’t seek the support of your network when your plans go awry–you’re making life harder than it needs to be. Robbie’s book Small List, Big Results responds to all the head trash that entrepreneurs deal with by providing clear and compelling mindset shifts that work.” –Jordan Harbinger, host of The Jordan Harbinger Show
“Robbie applies his exceptional networking skills to show you how to create deeper relationships with a smaller number of people, combined with specific business strategies so that you don’t need a big number of people to make a big impact and get big results for yourself.” –Jeffrey Shaw, author of The Self-Employed Life and LINGO
“Small List, Big Results will help you see where you are as an entrepreneur and, more importantly, where you're going. The book is full of actionable models that you can easily implement to develop your next product, build a following, and even change your relationship to asking for what you need. Each section is jam-packed with specific tools that will help you transform your network and your business, and Robbie takes the time to share his own journey as well as introduce you to the advice of his many mentors. If you find yourself spinning the entrepreneurial wheels, this is the book to give you the traction you need to shift into high gear and move forward.” –Michael Roderick, CEO of Small Pond Enterprises
Robbie knows that his greatest resource is his network, and he doesn't mean how many followers he has on social media. Small List, Big Results shares specific strategies to turn connections into clients. His Wake Up Your Network exercise will help you see the potential within your existing network. –Michelle Tillis Lederman, author of The Connectors Advantage and The 11 Laws of Likability
"This is a true guidebook to grow and serve your audience–intentionally, methodically, and authentically. Having coached thousands of entrepreneurs in launching their business, I find the block of "I don't have a list" often holds them back. Robbie takes you through the details, strategies, and steps to create BIG RESULTS no matter where you start! I love that he also sprinkles in pitfalls to give you a heads-up so you can avoid expensive trial and error mistakes. This is a must-read for any entrepreneur ready to take your business to the next level!" –Melinda Cohan, founder and CEO of The Coaches Console and author of The Confident Coach
“Small List, Big Results shares a repeatable process to help you achieve bigger dreams and have greater impact. Robbie shares compelling stories to illustrate the benefits of twelve-week sprints, minor goals, and engaging your network. His reinvention story is inspiring! –Melissa Smith, Founder & CEO of the Association of Virtual Assistants and author of Hire the Right Virtual Assistant
“I highly recommend Robbie's book for any business owner looking to leverage their contacts. Robbie creates an easy-to-follow framework with actionable steps. His real-life examples make the book relatable.” –Jamie Lieberman, Attorney, Owner, and Founder, Hashtag Legal
What a great read! Practical advice–whether you’ve been in business for weeks, months, or decades (like myself!). There are so many “nuggets” that resonated, which I know will help me create momentum. Setting quarterly goals, so you can re-engineer if need be, knowing your network is as big as it needs to be (go deep!), and using your minor goals as a fulcrum for your major goals are takeaways that screamed my name. Robbie, you’ve created a book that will benefit so many and one that I’ll keep handy for reminders as time goes by. –Adrian Miller, President of Adrian Miller Sales Training and Founder of Adrian’s Network
“You know that friend who is always one step ahead of you in figuring stuff out? That’s Robbie Samuels. No matter which door you’re standing in front of–he’s probably already inside. And he’s got a party going on. This book is like one of those parties–where Robbie tells fun stories that teach you something while he helps you accomplish your goals.” –Bobbie Carlton, Founder, Innovation Women
About the Author
Robbie Samuels is an author, speaker, and business growth strategy coach who has been recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer. He has been recognizedas an industry expert in the field of digital event design by JDC Events.
Robbie is the author of Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List and Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences. He has been profiled in Harvard Business Review, Forbes, and Fast Company and is a Harvard Business Review contributor.
His clients include associations, national, and statewide advocacy organizations, women’s leadership summits, and corporations, including Feeding America, California WIC Association, Marriott, AmeriCorps, and Hostelling International.
Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours. He resides in the Philadelphia area with his wife and two children. Learn more about him and his work: www.robbiesamuels.com.