Book Launch Concierge + Virtual Launch Party
The complete relationship-based launch experience.
This is the best fit if you want the review strategy, launch operations, and live visibility moment handled in one coordinated process.
Most authors do not need more launch advice. They need a clear strategy, a working system, and someone experienced enough to keep the launch moving.
Book Launch Concierge + Virtual Launch Party is for authors who want a relationship-based launch without personally managing every email, spreadsheet, reminder, review, reply, and event detail. You bring the network. My team and I bring the strategy, structure, launch systems, hands-on management, and live event design to help your book generate reviews, credibility, visibility, and business conversations.
What 40-50+ Hours Off Your Plate Looks Like
A strategic book launch creates a lot of moving parts. Over the course of the engagement, my team and I typically spend 5-7 hours per week managing each client's launch sequence.
That means 40-50+ hours of launch management you do not have to carry yourself, including inbox triage, personalized email outreach, spreadsheet tracking, form management, review monitoring, reminder sequences, launch team communication, Amazon review troubleshooting, and knowing what needs your attention versus what can be handled for you.
When you hire me for a launch, you are not hiring a solo consultant who gives advice and leaves you to implement. I lead the strategy, messaging, timeline, and launch decisions, while my team supports the behind-the-scenes systems that keep the campaign organized and moving. That combination gives you the benefit of high-touch strategic guidance and reliable launch operations without having to manage the details yourself.
The 5-Phase Launch Concierge Process
What's Included
Strategy & Positioning
- A 60-minute strategy session to map your timeline and clarify your next offer
- Full list-building guidance for 300-3,000 likely prospects, referral partners, clients, community members, and warm connections
- Segmented launch team outreach so each group receives a more relevant invitation
- Reviewed and finalized email templates in your voice
Launch Operations
- Done-for-you Advance Reader Copy (ARC) distribution through BookFunnel, including setup, delivery, access management, reader support, and disabling access when the book is published
- Yet Another Mail Merge (YAMM) setup and management for personalized launch emails
- A dedicated launch inbox tied to your name and managed on your behalf
- Complete Google Forms and Google Sheets management
- Behind-the-scenes launch operations support from my team so the campaign stays organized and on schedule
- A shared dashboard so you always know what is happening and what is needed from you
Review Tracking & Troubleshooting
- Tracking for launch team sign-ups, advance reviews, published Amazon reviews, and launch team follow-through
- Amazon review troubleshooting, including rejected reviews, reviewer-name confusion, international Amazon storefronts, and alternate ways to use reviews that do not publish
- Personalized reminders to help launch team members follow through without making you chase them yourself
Visibility & Follow-Up
- Launch Day amplification guidance, including launch team swipe copy, social post guidance, and email timing
- Tracking for people interested in having you speak, guest on their podcast, or explore other media opportunities
- Launch party planning, run of show, speaker tech check, production, and emceeing
- A post-event package with registration list, attendance list, prize winner list, group photo, and other key assets
- A post-launch opportunity map identifying warm leads, media leads, speaking leads, referral partners, launch party CTA responses, and follow-up priorities
Launch Inbox Concierge
A successful book launch creates a lot of communication. That is a good thing, but it can quickly become overwhelming.
As part of the Book Launch Concierge package, you set up a dedicated launch inbox tied to your name so launch messages are received as personal messages from you, while keeping your day-to-day inbox from being overwhelmed.
My team and I use that inbox to send personalized outreach, manage replies, answer launch questions, track responses, and keep the campaign moving. I personally oversee the messaging strategy and step in when a response requires strategic judgment.
When something needs your personal attention, we forward it to your regular inbox with a clear note about whether you need to respond or whether it is simply an FYI.
Why I Limit Launches Each Month
A relationship-based book launch is not something I can simply "fit in." Once your first invite email goes out, the campaign moves in sequence, including personalized outreach, launch inbox management, review tracking, reminders, and follow-up.
To protect the quality of the work, I limit my calendar to two new launch clients per month.
If your timeline requires starting when those two spots are already reserved, a priority launch slot may be available for an additional $2,500. This covers the added team capacity required to support a third high-touch launch without reducing the attention each author receives.
Why Add the Virtual Launch Party?
A virtual launch party gives your network a reason to gather around your message. This is not just a celebration. It is a visibility and business development moment designed to highlight your expertise, thank your launch team, and guide participants toward your next offer.
You get to be the guest of honor. I design, produce, and emcee the experience.
Proof This Works
-- David Newman, "Market Eminence"
-- Patrick Farran, "The Intentional Executive"
For many clients, one new speaking engagement, consulting project, or client conversation can cover the investment.
What This Does Not Include
This engagement covers your launch specifically. Ongoing marketing or business development support after the 8-week launch engagement is available separately through the Post-Launch Revenue Accelerator or my longer coaching packages.
