Book Launch Strategist
Books don’t grow businesses. Conversations do.
Robbie guides entrepreneurs to turn their books into business development tools. He designs strategic launches built around prospect-filled launch teams that lead to revenue, reviews, relationships, and media opportunities.
His launch strategies are designed to wake up an author’s network, create meaningful conversations with likely prospects and referral partners, and generate 50+ written Amazon reviews as lasting social proof.
What’s Better Than Best Seller?
Robbie's four books have reached #1 Best Seller in 37 categories across four countries. Reaching #1 Best Seller status can be a valuable byproduct of a well-designed launch, but it is not the primary goal. Bestseller status is temporary. The relationships, reviews, and business opportunities created through the launch can deliver value long after launch day.
Instead of counting #1 Best Sellers, Robbie measures success through the conversations and opportunities a book creates, including new clients, speaking engagements, partnerships, referrals, and media appearances.
Why Focus on Amazon Reviews?
Amazon reviews provide lasting social proof. They help convert prospective readers, strengthen an author’s credibility, and demonstrate that the author is a respected authority on their topic.
Robbie coaches entrepreneurial authors to build a large, engaged launch team and implements steps that guide them through reading the advance reader copy and posting honest reviews.
Book Launch Concierge and Virtual Launch Parties
Robbie provides hands-on support throughout the launch process, including launch strategy, launch-team recruitment and engagement, review generation, email communications, and launch tracking.
He also designs and emcees engaging virtual book launch parties that celebrate the author, highlight the book’s message, and introduce the business offer connected to the book. Robbie manages the program and technical production so the author can be the guest of honor.
Award-Winning Author with 900+ Amazon Reviews
Robbie is an award-winning author with four business books:
Together, his books have received 900+ Amazon reviews.
Business Growth Strategy Coach
Robbie coaches entrepreneurial authors to connect their books to clear business goals. This can include identifying likely prospects and referral partners, developing the offer that follows the book, planning research and discovery conversations, designing a pilot offer, and creating a strategy for generating revenue from the author’s expertise.
He also leads The Author ROI Lab, a small-group program that helps speakers and entrepreneurs decide whether writing a book is worth the investment and, if so, how to create a book that opens doors to clients, speaking engagements, and media opportunities.
Founder of Biz Book Pub Hub
Robbie is the founder of Biz Book Pub Hub, a resource ecosystem for entrepreneurial authors. He hosts the Biz Book Pub Hub podcast and Biz Author Connections, a free virtual gathering where writers and authors connect with peers and trusted experts.
He is a professional member of the National Speakers Association and hosts NSA Philadelphia Speak Easy: Where Speakers Connect.
Robbie has been recognized by NPR, Forbes, Fast Company, Harvard Business Review, Lifehacker, and Inc. for his expertise in networking and virtual event design. He is also a TEDx speaker and a Certified Book Marketing Professional through the Nonfiction Authors Association.
Robbie is the openly transgender owner of Robbie Samuels LLC, a certified LGBT Business Enterprise.
Learn more at www.RobbieSamuels.com or schedule a complimentary 30-minute book launch brainstorm session at www.BookLaunchBrainstorm.com.
A gift for you...
30-Minute Book Launch Brainstorm Session
Not sure when to start thinking about your book's launch plan? Want to talk through why reviews are so critical? Wondering how to leverage your book to create a pipeline to your next offer?
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