BIZ BOOK PUB HUB PARTNER
Allyson Machate
Bestselling author and publishing strategist Ally Machate has spent 25+ years helping entrepreneurs, experts, and thought leaders create business books that don’t just sit on a shelf—they open doors, attract clients, and establish you as the go-to authority in your field. Previously a staff editor at Simon & Schuster with a proven record of guiding authors to success, Ally brings big-house expertise and deep industry insight to every project. Her focus is on ensuring your book strengthens your brand, fuels business growth, and makes a lasting impact.
At The Writer’s Ally, Ally is backed by a hand-picked team of editors, designers, and marketers. Together, they combine big-house insight with boutique-level care so you get both professional excellence and personal attention. From concept development and manuscript refinement to publishing strategy and post-launch marketing, The Writer’s Ally helps you publish smarter so your book works harder for your business.
A gift for you...
The RIGHT Book Matters!
You may have heard that writing and publishing a great nonfiction book can catapult you to new heights by raising your visibility, positioning you as an authority, attracting opportunities and better clients, and much more...but ONLY if you write the RIGHT book.
You can have a good idea and write a good book that still doesn’t sell or attract reviews because it isn’t marketable, or a book that sells but doesn't attract opportunities. For best results, it’s crucial to think through and incorporate certain elements into your book from the get-go.
Find out how in this instructive webinar.
Resources to help entrepreneurs become successful authors...
Writing Services
- one or two-hour strategy session
- one-on-one coaching (more than a single session)
- writing "challenge" (e.g., Five-Day Challenge), author mastermind
Editing Services
- manuscript editing
- developmental editing
- copy editing
- proofreading
Book Cover Services
- cover copy writing
- cover copy editing
- cover design
Book Design Services
- print book design and layout
- ebook formatting
Book Proposal Services
- manuscript evaluation
- query letter writing
- query letter editing
- book proposal evaluations
- book proposal editing
Book Marketing Services
BUSINESS GROWTH
- author platform-building strategies
- email list-building strategies
- marketing plan resources & consultation
- add book to Goodreads
BOOK FESTIVALS
- guidance around book festivals
BOOK AWARDS
- guidance around book awards
BOOKSTORES
- guidance around getting into bookstores
LIBRARIES
- guidance around getting into libraries
Publishing Services
PUBLISH ON AMAZON
- keyword strategy
- category selection strategy
- setting up Amazon Author Central page
- pricing strategy
BOOK AVAILABLE IN BOOKSTORES
- publish on Ingramspark
BOOK DESCRIPTION
- book description writing
- book description editing
AUTHOR BIO
- author bio editing
REGISTRATION
- copyright registration
- Library of Congress registration
- setting up ISBN
PUBLISHER NAME
- assisted self-publishing/project management
- strategies for selecting imprint (publisher name)
- metadata input
- worldwide wholesale distribution set up
Book Launch Services
- strategies to build a 100+ person launch team
- strategies to get 50+ Amazon reviews
Business Book Coaching
- coaching to identify the ideal reader/prospect
- coaching to leverage the book to sell a separate product/service
- coaching to discover likely prospects and referral partners from within the author's existing network
Looking for more resources to help
you become a successful author?
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